Search Engine Optimization
SEO stands for Search Engine Optimization. In simple terms, it is a means which helps your company/product website rank higher in search engine results. With SEO, your business ranks higher in search results of top search engines like Google, Bing, Yahoo, and many more. There are more than 200 criteria on which the search engines determine the ranking or position of any website. The higher your pages exposure in SERPs, the more likely you will bring attention and gain existing and future customers to your site. The companies which provide these services are called Search Engine Optimization (SEO) agencies/companies.
SEO services company provides various services to its clients, including On-Page SEO, Off-Page SEO, Technical SEO, and more. On-Page optimization focuses on enhancing your website, which includes title tags, website content, and more.
Off-Page optimization works to optimize your presence with backlinks, create social media profiles, reach out to influencers, and many more. Technical SEO focuses on improving your website's back-end, including site architecture, page speed, indexing, crawling, and many more.